Born and raised in Los Angeles, Dana and his wife, Vicki, have lived in Rancho Mirage since 1993. They have four children and three dogs.
After serving in the US Air Force from 1950 to 1954, Dana attended local colleges, graduating from California State University in 1959, and received his Juris Doctorate from USC School of Law in 1963.
As an attorney Dana achieved a variety of honors and achievements. He was President of the Consumers Attorneys Association of Los Angeles, he has been identified annually in "Best Lawyers In America" from 1987 to 2014, and since the mid-1970'swas conferred the highest rating by Martindale-Hubbell. Dana also taught civil trial law at a Los Angeles law school. He has pleaded and won precedent-setting cases, including one before the United States Supreme Court.